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About Our Campaigns

Many nonprofit organizations benefit from the support of musicians. Whether it's providing entertainment at a local event or creating a benefit concert, the music community generously offers support to organizations across the country.

Our campaigns take that spirit and bring it to life on a new level. Working with independent artists who are interested in making a difference with their music we provide an effective platform for them to connect with organizations who can use their songs for a greater good.

Our campaigns are based on providing downloads for donations and we use songs specifically inspired by the cause. People love to share music and that sharing helps promote even greater awareness and financial support for the cause.

Cooperative Campaigns

A cooperative campaign is one that's initiated by Musicians for a Cause in support of a specific social issue, where any organization aligned with that cause can participate for free. There's no cost for an organization to participate in a cooperative campaign.

We understand that most nonprofits struggle for the resources they need to carry out their mission. Pursuing grants and organizing fundraising events can be very time consuming and requires resources that could be better spent in serving the community. That's why we provide
cooperative campaigns that are free to use, require minimal effort, and use the latest in online fundraising technology to achieve results.

Our goal with cooperative campaigns is to help resource-strapped, community-based organizations engage support by providing initiatives that enable them to leverage resources they couldn't afford on their own.

If you have suggestions for a cooperative campaign please send us a note.

Custom Campaigns

Custom campaigns are more for regional or national nonprofit organizations and include songs written specifically for them. We either engage songwriters to write songs inspired by the organization's mission or we conduct an international song contest that goes out to over 500,000 artists, or a combination of both.

We ask the organization to only cover the direct costs involved in creating or acquiring the songs, which can easily be covered by a sponsor.
The songs are then used in a custom campaign branded to the organization's specific messaging.

Creating Custom Songs

To provide custom songs we facilitate a storyboard songwriting session. We engage songwriters with individuals from the organization in a process that draws out stories which represent the essence of the organization's mission. We capture structured notes which are used by the songwriters as the inspiration for writing songs. The process of writing and producing the songs can take 4 to 6 months.

If facilitating a storyboard session isn't possible we can work with inspirational stories provided through videos or in writing and we'll host a conference call to review the material. We then work closely with the organization on the messaging, style, etc. before anything is finalized.

Our goal is to provide songs that truly reflect the organization's mission and create an emotional bond with their supporters. Providing songs that people feel compelled to share is an important part of making a campaign successful.

In general the songs come from independent artists, and in many cases it's the same aritsts whose songs are considered in today's TV shows and movie productions. We provide all the licensing and the campaign platform.

To discuss creating a custom campaign please complete the information below and we'll contact you:
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